Health Care Vendors - Marketting Approach To Exchange Data

Question: Describe about the Marketting Approach To Encourge Health Care Vendors To Exchange Data? Answer: Heath information exchange or HIE is a difficult job. Health care industry has observed that a promise related to electronic health record vendor interoperability is always better than no interoperability. Therefore, attractive and efficient marketing approach should be taken in order to encourage health care vendors to exchange data. Data exchange within the health care is a crucial topic. Now-a-days along with the advancement of information technology, the mode of data exchange has been technically developed. This includes electronic health records, electronic medical records, which also focuses on information security (Dwan, 2000). Maintaining patient privacy and information confidentiality are of utmost importance. Attractive and efficient marketing approach may include joint clinical health information repository, a proper project management plan, a structured architecture for describing common interface, query based data exchange, quantifiable, objective and considerable perfor mance goals, measures which are features of efficient planning, consumer engagement in health information exchange, health information exchange driven notification and subscription services, proper identification of target series of competences, which the group would like to illustrate in test programs and then execute on a worldwide basis (O'Rourke, 2003). Interoperable technologies are considered as the most efficient approach that can encourage the health care vendors to exchange data. These technologies are foundational, structural and semantic. Implementation of this modern interoperability concept definitely helps the process of information exchange among healthcare vendors, pharmacies, clinicians, hospitals and other healthcare informatics groups. A proper planning of marketing approach will merely not help to encourage the vendors to exchange data, proper implementation and monitoring are vital in order to implement these approaches and subsequently encourage the vendors to exchange data. References: Dwan, B. (2000). Vendors take care!.Computer Fraud Security,2000(6), 9. doi:10.1016/s1361-3723(00)06022-x O'Rourke, G. (2003). The New Face of Healthcare.Healthcare Management Forum,16(4), 35-36. doi:10.1016/s0840-4704(10)60193-7